Many holiday ads are centered around families. Be mindful of the different types of families, whether it’s a traditional family, separated family, two moms, two dads, or no family at all and just a celebration of friends.
Consider the location of a marketing campaign. Christmas in New York looks a lot different than Christmas in Honolulu. People all over the U.S. celebrate in different ways – Christmas dinner in the Northeast may include ham and turkey while those in the Southwest might have tamales.
Inclusion isn’t limited to race, religion, gender, and sexuality, but extends to disability. Think about customers who are vision-impaired – do digital elements include alternate text? What about hearing-impaired – do videos have subtitles? Consider color choices – a colorblind individual will only see gray and grayer on an all red and green image.
Religions and Cultures:
Just like joy and cheer, inclusive marketing should take place all year long. Be considerate of the 35 percent of Americans who aren’t classified as Christian and the holidays that are important to them. Just because December 25 is a “big deal” to many Americans, take a moment and think about those who celebrate on a different day – or not at all.