A New Way to Shop
Instagram has introduced a new way for consumers to access a brand’s product offerings. Shoppable images allows users to simply click on the photo of a featured product then be directed to your company’s site to complete a purchase. Instagram Shoppable Posts increased traffic to product pages 1,416% since its release in 2017. If you do not avidly follow the social media industry, Facebook owns Instagram, allowing businesses to merge their social media shopping posts and streamline the experience for customers across both platforms.
But that’s not all… Instagram has launched a new shopping center integrated into users’ homepages making this feature even more visible and accessible. Instagram’s algorithm recognizes specific products or brands that each user is likely to be interested in and highlights them in the new shopping center feature. From the shopping center, users can save products to their cart or create a wish list using their Instagram account.