Apple recently released their newest iPhone model that encompasses a multitude of photo and video capabilities that level up to professional content. The new 12-megapixel camera allows a wide-angle feature to capture stunning photos and videos in real time. The new camera has a larger sensor producing impressive photo quality even in low-light situations. And of course, Apple introduced the A14 Bionic chip into the new iPhone bringing the Smart HDR 3 function to life. This technology perfects a dynamic range of photos for detecting skies, scenes, and even tones in skin and hair.
If You Didn’t Know
Even if you are not jumping on the latest iPhone train quite yet, iPhone camera capabilities are still essential to every marketer’s visual branding strategy. In 2016, Apple launched portrait mode for iPhones making professional level photographs available at the click of a button. Portrait mode offers studio light, contour light, stage light, natural light and even more settings that can set up your perfect shot for success.
iPhone cameras are also equipped with time lapse, slow motion, photo timer, square, and panoramic landscape photo capabilities. You don’t have to be a professional photographer or spend a ridiculous amount of your marketing budget on unauthentic stock photos to create exceptional visual content for your brand.