4. Podcasts Attribute Authority To Your Business & Brand
People assume that if you speak or write about a subject through professional channels, you probably know a fair amount about that subject. It helps even more if what you have to say is articulate, engaging, and insightful. Creating powerful podcasting content fulfills both assumptions while also elevating your message through a handful of specific online platforms.
Choosing the right podcast hosting platform for your show will be an important decision, and you should spend time researching each platform’s potential. Some platforms will have a host of special analytics features that you may or may not need. Some may be more in-tune with your industry than others. Take the time to understand what is being offered by each, then choose the hosting service that meets your needs and make your life easier.
5. Podcasting Can Help You Reach More Qualified Prospects
What you have to offer and how you fulfill your audience’s needs drives qualified prospects to your content. What can your content, your insight, your business, do for your audience? A podcast can help you answer those questions for your audience, simultaneously establishing you as a credible means of insight and educational resources geared toward helping anyone willing to listen.
“You can’t demonstrate your credibility without sharing your expertise, and by sharing your expertise you become helpful. You become valuable for your listeners,” explains Stephen Woessner on his podcast Onward Nation, a daily podcast for business owners. “It’s much more likely you can then develop a business relationship from someone in your audience when you’ve established your credibility.”